Technology is constantly changing and affecting lives and of course, businesses. As a business owner, it is your job to make sure that you are updated enough with such changes that can potentially affect your business, particularly your Internet marketing strategies.
For example, a few years ago, your website need not be optimised to be mobile friendly. However, as more and more people are using smartphones for more than just calling or messaging, it has thus become increasingly important to make sites more responsive. This is just one aspect of website development that business owners need to understand.
Update Your Website
As previously mentioned, the development of technology necessitates websites to develop, too. From design to platforms that your site can be used on, you need to ensure that your site is up-to-date. The trend in site designs now is clean and modern with a minimalistic flair. The logic behind this trend is that it makes it easy for users to navigate as well as to translate it to a mobile site.
Follow a Data-Driven Strategy
Another recent trend in Internet marketing is the use of data-driven strategies. Data acquisition has become more important than ever, particularly with the increase of platforms where one can acquire data. Market research can now be conducted with mobile surveys, e-mail campaigns, social media channels, and a variety of other marketing tools. By taking advantage of such platforms, businesses now have an easier time of gathering the data they want and using to achieve certain business objectives.
Minimalistic design does not mean minimal use of images. Images, videos, and infographics are important marketing tools that can engage users and potential clients. Moreover, they also have their own search index on search engines like Google, so use them to your advantage! Don’t simply use them as fluff for your website. Think of ways on how you can utilise them as actual content that will help tell the story behind your business or provide users with facts that you would want them to know.
These are just three of the changes in website development and Internet marketing that all business owners need to know and apply to their own websites.