In this day and age of handheld computers in your pocket, most business owners think the only way to sell their products and services is online.
However, while Internet marketing is a phenomenal way to promote your business, there are plenty of other things you can do to sell more. One thing most new business owners often don’t think about is the impact a good, old-fashioned sign can make on a potential buyer.
There’s still no question about the effectiveness of this old-school method. An informative, attention-grabbing sign is a great way to pull people from the sidewalk and into your store.
Here’s how you can make the most out of an attractive business sign.
1. Make it visible.
This seems like a no-brainer, but many people still don’t mind if their signs are placed behind trees, curtains, or electric poles. In addition, the printing method matters. For good-looking, cost-effective signs with bright and vivid colours, enlist the services screen printers in Auckland like Signs n Stuff.
2. Less is more.
People don’t like it when they have to work hard to understand what you’re trying to say. Keep your message short and simple. Use as few words as possible; seven and below is ideal. Moreover, focus on a single idea that your audience can easily hone in on.
3. Add contrast.
A high-contrast sign makes it readable, even for people who are seeing it from a distance. Use dark text on a light background or the other way around. You can also add outlines or foreshadowing to your text, or place a box around the main text or graphic.
4. Know your audience.
Design your signs according to your audience’s preferences. This will allow you to attract more of the people you want to attract to your business. For example, research shows millennials like creative signs with nice images, while baby boomers prefer simple, straightforward signs.
Keep in mind that signs are not mere décor for your business. They are a great marketing material that can generate impulse buys for your physical store. No small business should be willing to dismiss signs as a great resource.