Whenever your company participates in trade shows, do you feel like it’s being left out of the action? Among the many potential clients who come in, it just seems like no one pays any interest to what your brand has to offer. Perhaps, the way you set up your area is the problem.
After all, the way your booth is set up creates a lasting first. If you always assemble a dull or catastrophic mix of displays, then it’s no wonder no one approaches you.
A highly effective way to deal with this would be to consider using a pop-up booth on your next show. You may be surprised with how a simple piece of equipment can turn things around for your company – which will eventually translate to sales.
Be Ready to Spend Almost Top Dollar
While you’re already entertaining this transition, another challenge would be picking the right type. More importantly, you need to be keen on the quality that you get. In most cases, you really need to invest in purchasing a pop-up display.
Despite the temptation to go for cheap products in order to save money, they may equate to early breakage or to poor finish every time.
Therefore, find the balance where you do not compromise quality while still being cost-effective. Once you have found a supplier who is known to provide long-lasting and eye-catching pop-ups, the next step is to think about the form that is appropriate for your company.
Know Your Type
If you have a lot of products and services to show off, it may be too boring to go for a flat panel. Instead, you may take the innovative route by choosing the 3-D format, which would create an extravagant yet realistic feel for your booth.
If you want the slightly simpler option, curved or serpentine configurations would also be available. Of course, if you have very limited space, you can just use a tabletop variant. While it may be small, the quality of the graphics will be able to compensate in order to attract passers-by.
Be sure to create an appealing station the next time around so your brand won’t be ignored.