One of the marketing tools at your disposal is a corporate video. It can be an effective way to reach your intended audience and direct them toward the actions you want them to take. However, not all videos can reach their potential, if you fail to improve it. Experts from a corporate video production company cite the following ways to improve your videos.
Focus on a Specific Message
When you launch a new product or re-introduce an old one, or add a face to your company, you need to focus on a specific brand message and purpose. Too much information may confuse viewers and dilute your branding and value proposition. Keep the script tight and clear from the beginning. Show your target audience the benefits of choosing you over the competition. Use language that your market can relate to, and if you are using actual customers, let them speak on their own terms rather than follow what your team wrote.
Visuals are Important
Videos are a visual experience unlike text wherein a reader has to imagine what you wrote. The words the actors and actresses speak must match the visuals presented on-screen. Blend the colours, the setting and the production with the message you want to convey and your company’s brand image.
It is not always about the specifications and advantages of your products, but also about the emotional connection with the customers. Weave a relatable story that enables you to connect with those watching your video. A story that resonates with your target market, such as one that elicits a positive experience or memory, makes it more memorable.
Publish in the Appropriate Channels
Now that you have a video that connects with your audience and has a specific message, determine which channels to publish it in. Social media provides you with multiple platforms to reach the right audience and convert at a better rate. These are some of the techniques to improve your corporate videos. Implement these to reach your business goals and connect with your market.