Expert-zine.com http://www.expert-zine.com Marketing & Business News and Information Fri, 20 Jan 2017 01:17:24 +0000 en-US hourly 1 Winning Link Building Techniques for 2017 http://www.expert-zine.com/winning-link-building-techniques-for-2017/ Fri, 20 Jan 2017 01:15:28 +0000 http://www.expert-zine.com/?p=1104 Many experts in recent years claimed the demise of link building, but this strategy didn’t die, but in fact remained one of the most trusted ways to improve search rank. It has evolved over time, with the re-emergence of supposedly flawed or defunct ways to boost rankings. An expert on SEO based in Denver cites […]

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Link BuildingMany experts in recent years claimed the demise of link building, but this strategy didn’t die, but in fact remained one of the most trusted ways to improve search rank. It has evolved over time, with the re-emergence of supposedly flawed or defunct ways to boost rankings.

An expert on SEO based in Denver cites these link building strategies as ways to succeed in online marketing for 2017.

Identify the Competition’s Common Back Links

One of the winning ways of link building is to identify the common links that your competitors have that you have yet to get. The Common Backlinks Tool enables you to analyze the links and add them to your list. This approach allows you to rise up the rankings, give you an advantage or use the links better than your competitors. There’s a good reason they chose a particular link for the niche they are in; this saves you time and effort in looking for and researching about viable link juice.

Indirect Linking with a Competitor

It’s a common practice that the competition often uses the same websites for their link juice. Use a tool that allows you to identify the sites where your competitors use links to. Most of these have authority in their niche, improving their search rank. If you get a link from one of the sites they use, they indirectly link to your site as well.

Reclaim Dead Links

When you review your website, you might find broken links; this may occur when you change the location of a page or if the webmaster misspells a link. This may also happen when you relocate or re-launch your site to a different domain. Linking to a non-existent page negatively affects your search rank; identify these and fix them by correcting the spelling and link to an existing web page.

These link building techniques provide you with a viable approach to an age old strategy. Implement these to get the results you want and achieve your business goals for the year.

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The Financial Recruitment Services’ Role in Your Company http://www.expert-zine.com/the-financial-recruitment-services-role-in-your-company/ Thu, 12 Jan 2017 03:45:36 +0000 http://www.expert-zine.com/?p=1100 Recruitment of the right people for your company’s higher positions can be one of the most challenging tasks that your HR department can face. Even if your HR people insist on filling those vacancies with their own recruits, they won’t need to go at it alone. By hiring a recruitment agency to fill the positions, […]

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Recruitment Agency Recruitment of the right people for your company’s higher positions can be one of the most challenging tasks that your HR department can face. Even if your HR people insist on filling those vacancies with their own recruits, they won’t need to go at it alone.

By hiring a recruitment agency to fill the positions, your finance-related company can enjoy the following benefits:

Save Time and Energy

Time and effort can never be given a price tag. Time and energy can be wasted just to find the right person for a key position. If you hire a recruitment agency to help you out, you can focus more on your business while the agency looks for the best candidates for you. All you have to do once the finalists have been identified is to make the final say on who gets the job.

They Can Give Expert Advice

It’s difficult to choose an applicant among a lot of others that are also qualified as everyone else to fill the open position. It becomes too difficult for higher financial-related posts if the final candidates are all truly worth hiring. If in the end you can’t make up your mind, you can ask your financial services recruitment agency on who to finally hire for the job.

They Know Where and How to Look

Sometimes, the problem is not really knowing where to look for potential candidates. A reputable financial recruitment agency would know how to reach the best candidates for the job. They also have the expertise and experience to tell if someone is qualified for the position or not. You can be sure that whoever they choose would deserve a chance to fill your job vacancies.

Hiring an experienced recruitment agency is worth the added cost if it means finding the right staff for your company. What you do need to focus on is finding the right recruitment company for the job. Make sure that you’ve researched their history, packages and customer feedback before you finally hire your top choice.

 

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3 Steps to Take to Penetrate the Tough Market in the Middle East http://www.expert-zine.com/3-steps-to-take-to-penetrate-the-tough-market-in-the-middle-east/ Mon, 09 Jan 2017 08:12:12 +0000 http://www.expert-zine.com/?p=1094 Marketing in the Middle East is really one tough challenge. But, it is not something impossible. There are certain steps that you can take, which will help your business succeed in the competitive market. The Middle East is one of the strongest economies of today. This is shown by the number of investments that have […]

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Marketing in the Middle East

Marketing in the Middle East is really one tough challenge. But, it is not something impossible. There are certain steps that you can take, which will help your business succeed in the competitive market.

The Middle East is one of the strongest economies of today. This is shown by the number of investments that have flooded the country. In fact, the economic activity in the said region has strengthened during the third quarter of 2016 and the financial stability has been apparent. This is also the reason why many businesses would like to grab a portion of this market. The only question is, how?

Know Your Market

If you are from the US or from other countries, you might like to initiate your step towards the Middle East by familiarizing yourself with its market. This means doing your research on how their consumers respond to products. What kind of products and services do they require? Entrepreneur stated that being able to understand the customers you are targeting is highly critical as this will help you craft the customer service tactic that could work favorably for your business.

Don’t Forget SEO

Apart from having a website, it is important that you also give due attention to SEO. When your website follows best practices in SEO, it will help search engines find you. Obviously, if search engines would look at your website with favor, and place your website on the first three pages, then you are so lucky. Couple this with physical marketing for a higher chance of success. So try to find distributors in the Emirates with the help of SalesMENA, and your business will see positive results real soon.

Build Strong Online Presence

One thing that you can do is to make sure that you establish your online presence. Think about it, the Middle East is comprised of several countries and you can only do so much when you use physical manpower to do the marketing for you. With a website, however, complete with profound inbound digital marketing, you are most likely to penetrate the huge market faster than you can ever expect. Make sure that your website follows the latest standards in terms of aesthetics. This could help in catching the attention of the user and entice him to navigate through your website longer.

These are some of the things that you can do to ensure that your business will make it in the competitive Emirates market. Going both digital and traditional marketing will always be the way to go.

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Better Business: Give Users an Emotional Online Shopping Experience & Get Them to Convert http://www.expert-zine.com/better-business-give-users-an-emotional-online-shopping-experience-get-them-to-convert/ Tue, 03 Jan 2017 14:23:28 +0000 http://www.expert-zine.com/?p=1083 As an online seller, you must make certain that customers could connect with you easily on a more emotional and personal level. By doing this, you’ll be able to pinpoint the right emotions that could kick start favorable responses from them while they browse your site.  Here are some common emotions that people experience in their […]

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Web Development in KingsportAs an online seller, you must make certain that customers could connect with you easily on a more emotional and personal level. By doing this, you’ll be able to pinpoint the right emotions that could kick start favorable responses from them while they browse your site. 

Here are some common emotions that people experience in their decision-making process and how you could leverage them to your advantage:

  • Desire – Produce compelling content and make your offerings stand out from competitors, so customers will choose your brand. Think how your products could be used in your target customer’s lifestyle.
  • Intrigue – You need to have an enthralling identity, especially in this digital era. These include an easily identifiable logo, colors, typography, and graphics. Along with marketing messages, web development experts in Kingsport say that these can make your target customer want to know more about your brand and products.
  • Surprise – Add some elements of surprise to your customers’ shopping experience. Among the most common ways to do this is by using 404 error pages. Instead of simply saying "Page Not Found," display a clever quote or quirky graphics that embodies your brand’s personality instead.
  • Fear of Missing Out (FOMO) – Instill a sense of fear or urgency to purchase your products or avail of your services in your customers by offering flash sales, mobile-only promos, and other offers with a time limit. 
  • Trust – Make your check out as secure as possible and display security badges. Don’t forget to post customer reviews and press mentions about your brand. Transparency is the key to gaining customer trust.

Keep in mind that everything on your site must have a specific purpose to not frustrate or confuse your customers. If a feature or design element isn’t clear to them, they might get frustrated or assign their own meaning and attach an emotion to it.

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‘Social’ Power: Developing a Powerful Visual Brand on Social Media http://www.expert-zine.com/social-power-developing-a-powerful-visual-brand-on-social-media/ Thu, 15 Dec 2016 01:00:00 +0000 http://www.expert-zine.com/?p=1078 Major social media platforms such as Instagram, Facebook and Pinterest are focusing on visual content. In order for businesses to take advantage of these popular and visual social media platforms, therefore, they must have a strong visual brand. A great brand, however, does not just happen overnight, says Voodoo Creative. Companies must produce consistent and […]

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Social MediaMajor social media platforms such as Instagram, Facebook and Pinterest are focusing on visual content. In order for businesses to take advantage of these popular and visual social media platforms, therefore, they must have a strong visual brand.

A great brand, however, does not just happen overnight, says Voodoo Creative. Companies must produce consistent and appropriate visuals for all types of social media content. This includes posts, cover photos and profile pictures.

Use Consistent Colours

Colour is a very persuasive tool in promoting brand awareness. It has the power to change people’s attitudes and moods. Companies such as Pepsi follow this general rule, so that by simply mentioning this company, the colours red and blue come to mind. Designers should make sure every fibre of their brand, is in accordance to these colours.

When businesses use appropriate colours to associate their brand with, they can effectively persuade people to purchase products or services. Furthermore, marketers must find consistent and intentional ways of introducing it on all their social media communication pieces. Eventually, people will quickly identify the business just by taking in the colour combinations.

Use Appropriate Typography

Just like colour, utilising the right typeface can help develop brand awareness. One general design rule in typography is that there should be no more than three different typefaces to consistently represent the brand on all marketing materials. This is why, in typography, less is more. In addition, the font should be easy to read and must complement the brand’s personality. Furthermore, after choosing the typography, stick with the same font for all the social media pieces.

Use Appropriate Images

The right images, along with the right colour and typeface, can make a business’ visual brand succeed. If a picture says a thousand words, then the business has to communicate the right one thousand words. Furthermore, the image’s style can also contribute to brand awareness. The use of special image effects or filters, therefore, can help develop the brand’s personality.

Consistent and appropriate visuals help develop a business’ social brand. To further develop their brand across social media platforms, business must try to emotionally connect the brand to their target audience.

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Boost Sales & Branding: Here’s Why You Need to Invest in Online Reputation http://www.expert-zine.com/boost-sales-branding-heres-why-you-need-to-invest-in-online-reputation/ Tue, 13 Dec 2016 01:00:00 +0000 http://www.expert-zine.com/?p=1058 The reputation of a company will remain throughout its years of business. For some companies, however, all it takes is one negative customer to share their experience with the company. Before you know it, your reputation is suffering. It’s difficult to make it up and gain the trust of the customers again. Same goes to […]

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Online Reputation Management Specialists in PhoenixThe reputation of a company will remain throughout its years of business. For some companies, however, all it takes is one negative customer to share their experience with the company. Before you know it, your reputation is suffering. It’s difficult to make it up and gain the trust of the customers again.

Same goes to online sites. This is why you have to focus more on your online reputation management. This will ensure that the business will grow and become successful in the future. For instance, your business entails selling brands and products. You must make sure that the online reputation of your business is good since the internet reaches more people today.

Why Invest in Online Reputation Management?

Online reputation management or ORM is anything online about a business and ranges from content on websites that appear on search engines like Google, social media channels, or images. The two goals of the ORM is to build or boost a positive online presence and remove or suppress any negative reviews or comments before they even reach your customers.

Creates a Positive Reputation in Social Media Platforms

One of the most powerful things on the Internet today is a social media channel. Facebook alone accounts for about one billion users. The first benefit of investing in online reputation management specialists in Phoenix is that they help you monitor your social media presence. Social Connect noted that these professionals can monitor your social media accounts at all times, making sure only positive feedbacks are visible.

Suppresses Negative Feedbacks

As said earlier, it will only take one negative customer to forever tarnish the reputation of any company. Investing in online reputation management will allow you to suppress these negative comments even before customers and potential customers see them.

Boost Sales and Profit

If your company, business, and products will receive only good feedbacks and reviews, more people will be convinced to try your products or services. It will help you boost the company sales and at the same time, its online presence.

The Internet is a powerful force. That’s why most companies and businesses are now equipped with tools, social media channels, and SEO knowledge to make sure they are seen by the billions of users worldwide. The more they see the company online, the more they would patronize its products and services.

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Lower Your Monthly Payment: Avoid PMI http://www.expert-zine.com/lower-your-monthly-payment-avoid-pmi/ Mon, 12 Dec 2016 06:21:54 +0000 http://www.expert-zine.com/?p=1063 Buying a home with little to no down payment is now possible if you can’t afford to pay 20% of the purchase price. While this seems ideal for those who have little savings, it comes with an additional fee known as private mortgage insurance (PMI). This insures the lender from events like foreclosure and defaulting […]

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Mortgage Company in Fort MyersBuying a home with little to no down payment is now possible if you can’t afford to pay 20% of the purchase price. While this seems ideal for those who have little savings, it comes with an additional fee known as private mortgage insurance (PMI). This insures the lender from events like foreclosure and defaulting on a loan, explains an expert from Gethomefinancing.com. This minimizes the risks for lenders by requiring you to purchase an insurance before approving the loan.

The Role of LTV Ratio

It is important to note that you only need to pay PMI when your loan-to-value (LTV) ratio is beyond the maximum threshold (usually 75 to 80%). LTV is the ratio of the loan amount to the value of the property you are buying. Mortgage companies in Fort Myers note that this is also inversely associated with your down payment, with the LTV ratio decreasing as you pay off the loan balance.

Extra Fee and Monthly Payment

Many borrowers who can’t afford a 20% down payment choose to pay a continuous PMI. This is an additional fee on top of your monthly loan payment. The fee may depend on different factors like your credit score, mortgage term, and LTV ratio. It is best to consult your lender to know the PMI fees that apply to your home loan.

Removal of PMI

Lenders will automatically remove the PMI when your LTV is less than the maximum threshold. You can also request the removal of PMI when there is a major renovation that increases the price of the home or if there is home price appreciation in the neighborhood based on recent sales. While requesting to remove the PMI takes time and effort, it is worth it as it can lower your monthly payment.

The best way to remove PMI, of course, is to make at least 20% down payment. If your savings are short, it is advisable to save more first. If the payment size is not feasible, you need to learn more about your PMI, which depends on many factors. Note that the PMI fee is lower if you have a high credit score or a shorter mortgage term.

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Moving Heaven and Earth: A Fangirl’s Guide to Merchandise Care during Relocation http://www.expert-zine.com/moving-heaven-and-earth-a-fangirls-guide-to-merchandise-care-during-relocation/ Fri, 09 Dec 2016 01:00:00 +0000 http://www.expert-zine.com/?p=1047 Fangirls of every kind exist — book series fanatics, fans of musicals, TV shows addicts, comic book geeks — you name it, and there is sure to be a loyal group of fans out there. Some are silent but dedicated supporters, while others are vocal about their fandom and ready to fight for its honour. […]

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A Fangirl's Guide to Merchandise Care during RelocationFangirls of every kind exist — book series fanatics, fans of musicals, TV shows addicts, comic book geeks — you name it, and there is sure to be a loyal group of fans out there. Some are silent but dedicated supporters, while others are vocal about their fandom and ready to fight for its honour. When it comes to their collection of merchandise and memorabilia, however, those distinctions do not matter. Every fangirl would do anything to keep their precious loot safe, even if it could be a stressful undertaking.

You might find yourself in a similar situation when moving from one home to another. How will you manage to move your collection without losing or damaging anything, you ask? Well, getting organized is one way. Securing a dependable delivery service provider to transport your valuable items is another.

Getting Your Things Together

Before worrying about how to get your fangirl collection from point A to point B, you need to actually get them sorted out first. Take some time off from your busy moving home schedule to categorise the merchandise and memorabilia. This lets you figure out which ones need special handling and which ones you can pack with other, less fragile possessions. Furthermore, this allows you to get rid of any rubbish that might have gotten into the mix.

Finding a Trustworthy Delivery Service

For the actual process of moving your things, find a reliable and efficient delivery service provider, one that will treat your items with the respect it deserves. Additionally, when your new home is not too far away, consider taking advantage of a same day parcel collection and delivery service. It is a quick and no-fuss solution to your moving concerns. If you are relocating to somewhere farther than a drive away, however, arrange a special handling for your items.

Worrying about your fangirl collection while moving is normal. Just don’t let that worry get ahead of you and keep you from taking your valuables to their new home!

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Motorised and Retrofit Blinds: Which One Is Smarter for Smart Homes? http://www.expert-zine.com/motorised-and-retrofit-blinds-which-one-is-smarter-for-smart-homes/ Wed, 07 Dec 2016 13:50:17 +0000 http://www.expert-zine.com/?p=1053 Since the introduction of wireless internet, it was only a matter of time before everything has been granted access. Computers have become so small that technology is no longer answering the question of whether it could, but rather if it should. From light bulbs to coffee mugs, every single aspect of home living is now […]

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BlindsSince the introduction of wireless internet, it was only a matter of time before everything has been granted access. Computers have become so small that technology is no longer answering the question of whether it could, but rather if it should.

From light bulbs to coffee mugs, every single aspect of home living is now due for a ‘smart’ upgrade, and companies are falling over each other to patent the next best thing, quality be damned. So, in a sea of supposedly ‘smart’ products, how does a consumer fish for one that works?

Simple, you just go for the product that fulfils technology’s purpose in the first place: making life easier. In the case of smart windows, homeowners need to be wary of products too smart for their own good, because more often than not, they end up being too expensive to justify their straightforward purpose.

Begin by selecting a smart window cover, of which there are two types: motorised and retrofit shades. Note the following distinctions between these types of electric window blinds:

  1. The price. Motorised shades are more expensive (above £100) than their retrofit counterparts (below £100), and for good reason. A motorised window blind is self-contained and more reliable, which is well worth the price for homeowners with money to spare.
  2. The integration. Users of motorised shades benefit from its greater compatibility with existing smart home tech. Retrofit devices, as their name suggests, can upgrade windows to be ‘smart’, but never to a level comparable with motorised products, which are already ‘smart’ by design.
  3. The longevity. One of the biggest problems manufacturers face is integration — creating products that will work with a variety of others. This is the purpose of interconnected ‘smart’ technology, after all. Companies have yet to iron out the kinks, so consumers may need to conduct research themselves to find a device that works.

Technology is taking over nearly all aspects of modern life. This is not necessarily a bad thing, but the transition can indeed be daunting. For homeowners, ‘smart’ windows prove to be logical investments whenever they need to see the way the world is changing.

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Donating Your Body to Science: Your Options http://www.expert-zine.com/donating-your-body-to-science-your-options/ Fri, 02 Dec 2016 22:24:05 +0000 http://www.expert-zine.com/?p=1043 More and more people are choosing to donate their bodies upon their death, but what will happen to your body if you decide to “donate it to science”? Where will it go? Will it be used to advance medical sciences or will medical students merely look at it and make jokes? What will they do […]

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Science In MemphisMore and more people are choosing to donate their bodies upon their death, but what will happen to your body if you decide to “donate it to science”? Where will it go? Will it be used to advance medical sciences or will medical students merely look at it and make jokes? What will they do to your body when they have finished “using” it?

Help Educate the Next Generation of Doctors

This is your chance to help new med students familiarize themselves with the human body. Don’t think about those TV shows and movies where wacky coeds play with dead bodies and such. Donating your body to a university could be of extremely serious help to students on their path to becomeing licensed physicians. When choosing a university, ask how exactly will they use your body and what happens to it after.

Aid Doctors in Furthering their Craft

If you don’t like the idea of first-year coeds studying your body, consider donating your body to the Medical Education and Research Institute instead. This institute, located in Memphis, Tennessee, will use your body for learning new medical techniques and refining their existing skills. With this option, they will pay for your bod’s transport to Memphis, cremate it afterwards, and either bury your ashes in Memphis or send it back to your family, your choice.

Independent Body Donation Programs

These offer an all-expense paid setup — transport, cremation, death certification, and returning your cremains to your family. But, because these programs serve different medical organizations, you should ask the program director about what your body will be used for, says McDougal Funeral Home. You can ask the help of a funeral director to enlighten you. 

Consider Resting in a Body Farm

Want to help scientists, CSIs, and law enforcement agencies at the same time? Consider donating your body to a body farm or outdoor forensic anthropology research lab. You’ll be helping them learn about the different stages of decomposition and work with CSIs to catch killers. But, your family won’t get your body afterward.

If donating your body for the sake of science sounds appealing to you and no cultural or religious belief is in your way, research your options now.

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