An Internet “bot,” also called a web robot or simply a bot, is a software application designed to do a simple task. These automated tasks or scripts are often structurally repetitive. A bot can perform such a task continuously and at a much faster rate than any human can.
Bots find use in performing these tasks over the Internet. In fact, over half of all web traffic comes from bots.
Both good and bad
Not all bots are good. Some of them are malicious programs designed to steal information, destroy specific content, and so on. Many bots are good, though.
For example, search engines like Google use bots to do specific tasks, allowing the search engine to tailor responses based on the searcher’s preferences or possible queries. Bots help make search results appear much faster too.
Bing, Microsoft’s own search engine, is also aiming to improve with the use of bots. Using data from Bing Places, the search engine will integrate chatbots for a more interactive and transactional experience.
Hiring an expert to use bots to your advantage
This information may be more technical than you would like to work with if you are thinking about getting better rankings in search engine results. It takes more than a self-help book or a few online articles to make you an expert in the field of search engine optimization.
Hiring an SEO expert in Boston, such as firerockmarketing.com, is a better idea if you would like to benefit from experience and industry knowledge.
By hiring an SEO practitioner who has been in the industry for quite a while, you can be sure that they know how to deal with the bots that search engines like Google and Bing employ to make their services better.
With some knowledge and the help of an expert, you can make that search engine bots your friends. If you try to do this without help, you might end up on the wrong side of the Internet robot fence.