According to studies, Millennials are spending more money on experiences than things. This buyer behavior is catching on other generations as well, with psychologists (and minimalists) advocating for such. In the context of foodpreneurship, this trend further solidifies the age-old principle in running a restaurant or cafe — to create a memorable customer experience, going beyond good food. That said, here are some creative strategies to pull that off:
Many customers find a better appreciation of their food when they’re allowed to have a say on how it’s prepared. Just think of the sudden popularity of make-your-own pizzas and sandwiches in these recent years. When customers are involved prior to the food being served on their table, they’re more excited to try it. They also try other menu items to further explore where their palate suggestions and taste preferences could take them. Some frozen yogurt franchise for sale offer such services, and you may find that appealing to your target audience.
Improve your interior design.
In the age of Instagram and Pinterest, your restaurant can’t afford to not be picture-worthy. Aim for aesthetically-pleasing design elements, like accent walls and pastel-colored furniture.
Lately, a throwback to vintage elements, like neon signs and disco balls, has been trending in terms of interiors. If that aligns with your brand promise and vision, then go for it. If you plan to push through with the franchise opportunity, then you already have a proven interior design that could give your customers an Instagrammable experience.
Organize occasional activities like game nights and open mics. This will make for an interactive experience, which if done consistently, can create a good community where people can find a fun company. Invite influencers to create buzz for the event. Harness the power of social media as well to involve more people in your local community.
It’s not enough to have good food when running a food service business. To entice potential customers and turn them into loyal patrons, give them a good experience.