Are you planning to launch a new product or update an existing one? If so, you will need to advertise and promote to spread awareness, garner attention and convert people into prospective customers.
Experts on promotional products suggest the following ways you can generate buzz and get more people to buy what you are selling.
Promote Your Product in a Gift Guide
Many people search for gift ideas through physical and online catalogues and gift guides. Advertising your product in a gift guide is one way to gain awareness and have a wide audience reach.
Place your product in the right gift category or section so the right people can easily find your product. Highlight your products special features and advantages to set it apart from other items.
Run a Contest on Social Media
Another proven way to reach your target market is to launch a contest that will promote your new product. Contests on social media platforms such as Facebook, Twitter and Instagram can create buzz around your brand and product. You will get mentions, re-tweets, re-posts and shares.
A product launch generates interest not only in your new product but also in your company. It also allows you to have your own platform where you can personally tell your audience about the product, its features, highlights and unique selling points.
Include your new product in special packages and promos like two-for-one specials, package deals and discounts. If possible, you can even promote your new product side by side with your best selling products. This allows you to raise awareness and even earn top of the mind recognition in your target market.
These are some ways you can promote your product and reach your target market effectively. Among these suggestions, choose the approach that best fits your product, your brand identity and your target customers’ profile.