Snapchat stemmed from an idea about disappearing photos after a certain period. On September 2011, creators Evan Spiegel and Bobby Murphy, and Reggie Brown released Snapchat after years of development and challenges. Soon after its release, many high school students flocked to it, and by Spring 2012, its users had grown to 100,000.
Soon to Fade?
During Q1 in 2017, it reached 166 million daily users, a 5% increase from Q4’s 158 million daily active users. According to the company, however, this has been their lowest.
Could it be that other social media platforms are starting to overtake Snapchat’s limelight?
Over the past year, Facebook and Instagram have been releasing update after update until they finally revealed new features that were similar to Snapchat’s Stories format. Digital marketing agency Vonazon shares that social media connects businesses with prospects. But as Snapchat’s evolution to fame and the recent slide in active users, it’s important to choose a platform that demonstrates consistency throughout its lifetime to achieve business results.
Fortunately, your business has a variety of options.
Instagram Stories allows users to share multiple photos and videos in a slideshow format. With text and drawing tools, they can bring their creativity to the table. Recently, Instagram’s Chief Executive, Kevin Systrom denied copying Snapchat’s features and said that rather than stealing the idea, it is a form of competition.
On March 2017, Facebook rolled out its own version of Stories. Users can upload photos and videos that are viewable twice and disappear after a day. Initial testing took place within the Messenger app in 2016 before its release on the main Facebook app.
The feature focuses on the application’s in-app camera and allows users to edit these using filters and geolocation tags.
Skype was first released in 2003 as a free messaging and calling tool. Although Microsoft acquired the platform, it has been surpassed by other social media platforms and messaging apps.
Recently, Microsoft re-launched Skype, except now, it looks more like Snapchat. A new feature called Highlights lets users follow friends and family for snapshots of their week. Unlike Snapchat, these moments are accessible for seven days.
Skype has 300 million active users.
New platforms, while exciting for a time, may promise big opportunities for your business. But this doesn’t mean that the old platforms are not going to work with your marketing strategies. With recent upgrades from Instagram to Facebook to Skype, you’ll have more than enough avenues to promote your products and services.