The start of a new year brings a brand new set of opportunities to best your competition. This concept applies to paid search, too. If you want to be on top – and stay on top – you would focus on paid search just as much as you do on other campaigns.
C1-partners.com and other Denver PPC experts suggest reviewing your current campaign and tweaking it accordingly. Read on to know the common areas you can improve on.
When was the last time you looked at the accounts you handle? Most likely, you have forgotten to review what happened the past year. So, it’s just right to clean up the campaign you’re running.
Do a comprehensive check on your efforts for the past months (at least a quarter’s worth of data) and gauge how effective these were. Pause campaigns that don’t work and strengthen the advertising efforts for those that do. Reevaluate your paused campaigns, conduct some A/B testing, and go with whatever that works for your audience. Be open to the idea of remarketing as well.
If you don’t use ad extensions yet, you’re missing out. Sitelinks, locations, calls, structured snippets – all these extensions matter for any paid search campaign. These broaden the reach of your campaign and provide more information to the audience. Plus, remember that these ad extensions do have a part in your overall quality score.
Most probably, you put more money on the usual paid ads, but not so much on mobile. You might want to change that starting now. After all, more and more users continue to use mobile devices to obtain information. This is a massive market waiting to be tapped – don’t miss out on it.
Do know, however, that mobile ads can be quite different from what you do with a typical paid search campaign. Be ready to adjust and test various techniques to come up with an effective, comprehensive campaign.
If you don’t want to lag behind, you better take a look at these three things. Who knows, one or more of these may be all you need to be the strongest brand in your industry.