Business owners sometimes commit some of the biggest mistakes when finding the right digital agency. Most of the time it can be a costly mistake, and it is utterly time-consuming.
Here are some of the biggest mistakes you can make in the process of finding the right digital agency in Canberra.
Mistake #1 – Spending a Fortune
Everyone knows that quality service will come at a price. However, if the cost breaks the bank then you know it’s not worth it. Find out how your digital agency quantifies the cost. Ask them for a detailed sample cost structure. Try to get more bang for your buck and not splurge on every cost.
Mistake #2 – Getting Only Facebook Followers
How’s your social media marketing? Don’t get it wrong. Getting thousands of likes and shares on Facebook, pins on Pinterest and retweets on Twitter is a great thing.
It’s a great way to spread the word about your business and your products. However, you should take it all to the next step while you’re at it. Don’t just get followers, get serious customers. The kind of traffic that your digital agency should generate should be targeted. Think lead generation over creative content – both are important but just remember which one to prioritise.
Mistake #3 – Just Another Outsourced Resource
Is the digital agency you’re looking for look like they can be a serious partner in future endeavours? Do they treat you like just another customer or are they looking for a long, fruitful partnership with you?
The latter is always better than the former – that should be a rule of thumb. An agency that is willing to stick with you is a resource you can count on. Compare the company culture – if it matches yours, then it’s a good choice indeed.
Mistake #4 – Not Inquiring About The Production Process
Every digital agency in Canberra will have their own process to follow. You should inquire how they do their work and find out how they will address your specific concerns. Look for efficiency and steps that produce verifiable outcomes.
Avoid these mistakes to improve your chances of finding the right services for your campaigns.