At present, many companies take advantage of online marketing to boost their business. Online shopping, social media marketing and website visits play a huge role in the success of companies that exist on the World Wide Web. As years go by, these elements continue to change the relationship between business and technology.
The website traffic specialists at Visitorz, a Uk-based site, cites that almost 90% of consumers search for businesses online. Thus, small and big companies use strategies that will drive traffic to their websites. However, not all traffic is the same, which is why businesses utilise the advantages of organic and inorganic site visits.
The Difference Between Organic and Inorganic Traffic
Organic or Natural SEO drive website traffic through a search engine. It is an inexpensive strategy that focuses on content creation, metadata optimisation, keyword enhancement, and other low-cost investments. Natural SEO is a time-consuming process, but its cost-efficiency appears more beneficial for companies.
Inorganic or Artificial SEO is professional online advertising. It includes services such as Pay Per Click (PPC), Cost Per Click (CPC), Cost Per Acquisition (CPA), banner ads, online classifieds and much more. Artificial SEO is expensive and yields short-term results, but it can help boost businesses in just a few website clicks.
The Distinction of Artificial SEO
Even if it is expensive, businesses usually prefer inorganic traffic because of its visible results. Apart from this, the competition within Artificial SEO is tighter, which provides more attention and opportunities for businesses. Other advantages of inorganic traffic are the following.
- Artificial SEO helps increase online brand awareness.
- It is more visible in mobile searches.
- It helps capitalise search terms that are not available on websites but are relevant to the nature of the business.
- It relies on and adjusts with search algorithms, which are constantly changing.
- Search engines, such as Google, Yahoo!, and Bing, devote more traffic to inorganic results.
Artificial SEO is a great way to optimise your business online, but search marketers say that mixing inorganic and organic strategies is ideal when driving website traffic. This is because organic searches provide credibility to your business while artificial searches can guarantee top-of-the-page listings and better click-through rates.