You’ve finally implemented a social media strategy, had your posts written, scheduled and assigned with all the right hashtags. But, two years down the line, you’re yet to experience any increase in your sales. What could be the problem?
When it comes to social media marketing, there is a lot to learn. Lack of results can be challenging and frustrating, but this doesn’t mean you should give up.
Below, PR Caffeine shares the top reasons your social media strategy isn’t working:
Focusing more on the numbers
What a lot of business owners do not realize is that having a huge fan base doesn’t really translate into results. Do not fall into this trap. Treat social media like the traditional PR and seek to interact on a one-on-one basis with your potential clients. This gives them a sense of belonging. Keep Twitter lists as a way of tracking those you engaged with and recap on what was said.
Your content is over promotional
If you are always positing self-promotional content on your social media profiles, people are likely to get bored with you and won’t want to follow you. Ever noticed that businesses which post fun and engaging content always get instant feedback and results?
Having some informational content that adds value to your audience is guaranteed to get you results. If you cannot handle this, hire SEO services and you can be assured of great content that resonates with your target audience.
Furthermore, not posting content on a regular basis could cost you. If you’re too busy, a social media marketing agency can take care of this.
Lack of insight on social media analytics and data
A lot of people do not seriously stay on top of their social media data and analytics. Thus, becomes hard to tell what is working and what isn’t. For you to make an informed decision, wait for at least a month to analyse the data.
If you are struggling with your social media strategies, it’s time to analyse what is really wrong. By using the points outlined above, you’ll no time find the solution to your social media problem.